Marketing your FSBO Listing

Marketing your FSBO Listing

  • Create print and Internet ads.
  • Coordinate showings with potential, tenants, and agents. Return all calls – weekends included.
  • Install electronic lockbox. Program lockbox with agreed-upon showing time windows.
  • Prepare mailing and contact list.
  • Generate mail-merge letters to contact list.
  • Order “Just Listed” labels and reports.
  • Prepare flyers and feedback faxes.
  • Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability.
  • Prepare property marketing brochure.
  • Arrange for printing or copying of supply of marketing brochures or flyers.
  • Place marketing brochures and distribute.
  • Mail Out “Just Listed” notice to all neighborhood residents.
  • Advise Network Referral Program and social media of listing.
  • Provide marketing data to buyers coming through local and international relocation networks.
  • Provide marketing data to buyers coming from referral network.
  • Provide “Special Feature” cards for marketing, if applicable.
  • Submit ads to Internet real estate sites.
  • Price changes conveyed promptly to all Internet groups.
  • Reprint/supply brochures promptly as needed.
  • Loan information reviewed and updated in MLS as required.
  • Feedback e-mails/faxes sent to buyers’ agents after showings.
  • Review weekly Market Study.
  • Review lockbox reports to study home showing traffic.
  • Discuss lockbox showing reports and feedback to determine if changes will accelerate the sale.
  • Weekly discussion to discuss marketing and pricing.
  • Promptly enter price changes in MLS listing database.